Rethinking AI in digital communication

When we talk about artificial intelligence in digital communication, the conversation too often gets lost in superficial trends or abstract fears. Joining the webinar “¿Cuál es el cuento con la IA? El uso de la inteligencia artificial en la comunicación digital” organized by Fundación Gabo alongside Daniel Suárez Pérez and moderated by Renata Cabrales was an incredible opportunity to cut through the noise.

We explored the real challenges and practical opportunities of generative AI, moving past the tech bubble to discuss how creators and communicators can use these tools ethically and creatively. It is about understanding that intelligence isn’t just about automation, but about expanding our capacity for critical thinking, storytelling, and honest connection in a rapidly shifting digital landscape.