About
Create to translate the complex
Art is my beacon. Bringing ideas into the visual and creating are the foundation of my professional path. That artistic calling reached its fullest expression when it converged with engineering. Technology and design are not ends in themselves; they are the equipment for upholding, above all, human sensitivity.
Over 15 years of professional practice, I have found that creative and technical talent are worthless if they are not anchored in ethics.
My primary concern is to translate complexity into understanding. That is the premise underpinning all my work. It is the same principle I apply when leading large-scale digital strategies, directing transmedia narrative projects, or experimenting with artificial intelligence and generative art. Ultimately, a canvas, an information architecture, or an algorithmic model are simply different mediums to answer the same question: how to give form, transparency, and truth to the reality we share.
Each facet enriches the other. Painting taught me to observe closely, to trust texture, light, and silence; the studio taught me to listen, to find structure in what others need to express. That is why I carry both into everything I create.
“How do you turn something complex into something you can look at, understand, and feel?”
Recognition & achievements
International curatorial recognition
My artistic process was reviewed by Vito Di Bari, AI art curator and former executive director of UNESCO IMI, in AI Art Digest. View ↗
National television broadcast
AI-generated video about Gabriel García Márquez, aired on Caracol Televisión’s national network. View ↗
Gabo Award nomination
Image category, for the EntreRíosMuseo.co project. View ↗
Exceptional social media reach
AI-generated video about Colombia; more than 2.6 million views on Instagram. View ↗
Consulting
2025 — 2026
Communication & Creative Narratives Specialist
“Navigating Colombian Rivers” (IRI THESys, Humboldt-Universität zu Berlin)
I directed the creative editing of animated videos, comics and podcasts about the water-energy-food nexus in the Magdalena-Cauca basin, translating scientific findings and riverside communities’ knowledge into formats designed to circulate over WhatsApp, in a project funded by the Volkswagen Foundation.
2026
Data Visualization Consultant
CAF – Development Bank of Latin America and the Caribbean
I designed and developed institutional data dashboards, applying the client’s key visual and exporting them as an embeddable web page.
2020 — 2026
Storytelling Consultant (2020 – 2023 – 2026)
Latin American media
I trained professional journalists in Ecuador, Venezuela, Mexico, Costa Rica, Bolivia and Guatemala in transmedia storytelling, generative AI and AI ethics; some of these projects were implemented by Efecto Cocuyo and Periodistas de a Pie, supported by DW Akademie and funded by GIZ.
2015 — 2021
Trainer in Storytelling & Data Visualization
Colombian regional universities and media
Teaching of transmedia formats and data visualization tools at Universidad de los Andes, Universidad de la Sabana and Javeriana; for young journalists in Fundación Gabo’s workshop in Cali, Medellín, Barranquilla and Bogotá; and advisory work for El País (Cali), Consejo de Redacción, TierraDeResistentes.com, Entre Ojos, Diario del Norte and CRIC Colombia.
Experience
2024 — Present
Design Team Lead
Colombian government entity
I lead the entity’s visual and digital strategy; I oversee 14 microsites, a portal with more than 1M users, and an intranet with close to 4,000 unique users.
2021 — Present
Creative Director
I direct transmedia narratives about memory, culture and territory; I led the development of 6 virtual exhibitions in a project nominated for the Gabo Award.
2021 — Present
Adjunct Professor
Pontificia Universidad Javeriana
I train undergraduate and master’s students in data visualization and digital storytelling.
2018 — 2024
Webmaster & Digital Designer
Colombian government entity
I directed the web feature on eleven high-impact cases investigated by the institution; I implemented usability and accessibility testing on the institutional intranet.
2014 — 2018
Graphic Coordinator
I led visual storytelling, illustration and audiovisual production for the outlet’s publications.
2011 — 2013
Production Assistant
I supported editorial layout and photo retouching for the print and digital outlet.
Education
2021
Master’s in User Experience Design
2013
Computer Engineering
2005
High School Diploma
Languages
Spanish
Native
English
C1 / advanced
trained at Malvern House, London